Entrepreneurs and Solopreneurs to Convene in Santa Fe To Transform Their Lives and Businesses with Personal Branding Strategies

Robin Fisher Roffer, founder and CEO of Big Fish Marketing, is extending her award-winning corporate branding techniques to entrepreneurs and small business owners at her Reinvent Yourself workshop in Santa Fe, September 8 – 10.

Ranked fifth by Brand Gurus International on the list of top 30 most influential brand experts in the world, Fisher Roffer has crafted branding strategies and marketing plans for some of the world’s leading entertainment brands including Sony, ABC and MTV.

“I’ve been fortunate enough to play with the ‘big fishes’ for most of my career,” mused Fisher Roffer. “My workshop has been called a catalyst and life preserver for the many ‘little fishes’ out there with ideas, experience or dreams to become a ‘big fish’.”

Now Fisher Roffer has designed a systematic roadmap for individuals to follow during a three-day intensive workshop designed for attendees to discover and define their business relevance with compelling language to distinguish themselves in the marketplace.

In a personalized, intimate setting, her techniques expedite the business launch, expansion and job-seeking processes. Attendees have included entrepreneurs and philanthropists launching new businesses, executives in transition and college graduates seeking a takeaway action plan to realize immediate or long-term goals.

Part self-discovery, part disciplined goal planning, Reinvent Yourself motivates attendees through an eye-opening process of aspirational messaging, validated by Fisher Roffer’s track record of cumulative successes over two decades in corporate America. Guided by Fisher Roffer’s no nonsense yet encouraging style, attendees leave with a new sense of direction as well as a specific, personalized action plan for success in their lives and businesses.

Author of three books, Make A Name for Yourself, The Fearless Fish Out of Water, and Reinventing Yourself, Fisher Roffer is the recent recipient of the AMEC (Association of Media and Entertainment Council) Leadership Award.

For more information and enrollment:
Reinvent Yourself Workshop: http://reinventyourselfworkshop.com

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Magga Products Sponsors Volusia Manufacturers Association Upcoming Manufacturers Expo 2011

The Volusia Manufacturers Association’s Manufacturing Member, Magga Products, becomes a platinum sponsor of the VMA’s upcoming Manufacturers Expo 2011.

Magga Products recently became a platinum sponsor for the upcoming Volusia Manufacturers Expo 2011. Magga Products is a world class manufacturer of Computer Numerical Control (CNC) custom and classic machinery. Magga Products was founded in 1978 by Rick Morgan, who had the reputation as one of the nation’s leading machinists with over 50 years of experience.

CNC machinery basically involves five elements:

•  design,
•  Computer-aided Design (CAD),
•  Computer-Aided Manufacturing ( CAM ),
•  Controlling, and
•  Machining.

Design involves thinking and planning the item you want to build. CAD (Computer Aided Design) involves translating your design into the computer. CAM involves setting the tool path and precision machine operations necessary for the manufacture of the desired object. A CAM system usually seeks to control the production process through varying degrees of automation. Because each of the many manufacturing processes in a CAM system is computer controlled, a high degree of precision can be achieved that is not possible with a human interface. Controlling involves knowing and directing your machine’s motion. Your machine’s motion type is dependent upon the machine but the most common types are rapid motion (positioning), straight line motion (linear interpolation), and circular motion (circular interpolation). There are many more elements involved in controlling such as compensation types, offsets, and so on, so it’s important to find someone who has experience in CNC such as Magga Products. Finally, the last element of CNC is machining or actually building your desired object to its specifications.

CNC machinery touches almost every form of manufacturing process in one way or another, and CNC machines typically replace or work in conjunction with some manufacturing processes. The more labor intensive processes can truly benefit from CNC by reducing the stress and strain of extreme, repetitive, manual processes on the manufacturing operator.

Magga Products has been strictly in the CNC machinery business for over 30 years in Daytona Beach , FL , and has a full line of equipment and world class machinists to complete any custom order. Introduction of CNC came about in the early 1970’s, and Magga Products has been a leader in this technology since its introduction. Magga Products fills orders for as small as a single prototype part or up to production runs of thousands of parts, and everything in between. Services include CNC milling, CNC turning, CNC water jet and plasma cutting, CNC Screw machine, Ultrasonic machining and drilling, precision lapping and grinding, reverse engineering with the latest AutoCAD software, complete welding and sheet metal fabrication, CMM measuring, and 3-D inspections. Magga Products fabricates standard alloys such as standard stainless steels, stainless, aluminum, titanium, and numerous exotic metals, and also a variety of plastic materials. Machine types include numerous CNC machining centers, CNC mills, CNC lathes, CNC Water jet cutting, CNC Plasma, High-speed drill/tap machines, CNC band saws, numerous MIG welders, TIG welders, shears, brakes, presses, and more.

Magga Products has been actively involved with the Volusia Manufacturers Association for many years. Magga Products President/ CEO, Maggie Morgan, served on the Volusia Manufacturers Association Board of Directors for over 3 years and won the 2008 VMA Karl Schiller Member of the Year Award. VMA’s President/CEO, Jayne Fifer stated, “ Magga Products has been a valuable member of the VMA, supporting local manufacturingthrough sponsorship of many VMA programs and activities and through their custom CNC machinery services . Magga Products is always willing to be a leader for local manufacturing causes and dedicated to making local manufacturers successful. ” Magga Products is located at 1512 State Avenue, Suite A in Holly Hill, FL, their website Magga Products and can be reached at either 386.676.1080 or email address.

The upcoming Volusia Manufacturers Expo 2011 will be held on September 22nd, 2011 from 3:00 – 8:00 P.M. at the Daytona Beach Ocean Center. Participating Manufacturers will have the opportunity to showcase their talents or products to other manufacturers or expo attendees. Manufacturers additionally can interact with other local manufacturers. Attendance for the VMA Manufacturing Expo is free , but you need to RSVP for the event at http://www.vmaonline.com/EXPO/EXPO_Registration.asp. Manufacturers interested in participation can also download the table maps on this same page, with parking information also provided. Table placement is on a first come, first serve basis. A news broadcast from Volusia Magazine’s Business Beat and a video from the Daytona State College Center for Business and Industry can be watched on this page from last year’s event.

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Volusia Manufacturers Association- Sparton Sponsors Fifth Annual Manufacturers Expo 2011

Sparton is a supplier of sophisticated electronic and electro-mechanical products, sub-assemblies and related services to the highly regulated Medical, Defense & Security and Aerospace markets. Sparton Complex Systems provides the defense and aerospace markets with engineering services, rapid prototyping, circuit board assembly, and secure turnkey production services.

Mark Madore, Director of Operations for Sparton Electronics Florida, Inc. is serving his second term as the Chairman the VMA.

Sparton is an end-to-end manufacturer that draws on more than 100 years of experience and is one of the largest broad-based providers of complex and sophisticated electronic and electromechanical products having strong platforms in prime contracts, instrumentation, defense and security, medical, and printed circuit board electronics. Sparton can start with new product development including industrial design, design and manufacturing engineering, and complete the life cycle with manufacturing, distribution, and field service of unique electronic devices that are built to very exact tolerances. Sparton can even continue manufacturing services for the entire product life cycle. Sparton designs complete devices, subassemblies, and disposables and can complement an OEM team to fill technology gaps in fluidic and diagnostic devices. Sparton has been involved in the Volusia and Flagler County communities for many years and also the Volusia Manufacturers Association, even having a few employees serve various roles on the VMA Board of Directors.

The VMA Manufacturers Expo is the only place to find local Daytona Beach manufacturing suppliers and service providers all under one roof! This unique event facilitates open discussion among manufacturers and participants, encouraging cooperation amongst local manufacturers to create extraordinary and successful business potentials. Manufacturers have opportunities to showcase their talents or goods to attending participants. Manufacturers additionally can interact with other local manufacturers.

Attendance for the VMA Manufacturing Expo is free , but you need to RSVP for the eventat http://www.vmaonline.com/EXPO/EXPO_Registration.asp. Manufacturers interested in participation can also download the table maps on this same page, with parking information also provided. Table placement is on a first come, first serve basis. A news broadcast from Volusia Magazine’s Business Beat and a video from the Center for Business Excellence can be watched on this page from last year’s event.

Those Volusia Manufacturers Association Members who are Platinum sponsors for the 2011 VMA Manufacturers Expo are the Daytona Beach News Journal, Volusia County Florida Economic Development, Center for Business Excellence, Florida Manufacturing Extension Partnership, Florida Power & Light, James Moore & Co., Magga Products, Sparton Electronics, TD Bank, Innovative Service Solutions, Macro Transport and FloMet LLC.

“The VMA Manufacturers Expo has been hugely successful over the last four years, allowing local companies to draw on local manufacturing skills and talent to support local businesses and the local economy,” says Jayne Fifer, President/CEO of the Volusia Manufacturers Association . Fifer also said, “We are proud of our local manufacturing talent and proud to host this year’s event to show the importance of Daytona Beach Manufacturers.”

The Volusia Manufacturers Association has been dedicated to supporting local Manufacturing Companies for over 30 years. The Volusia Manufacturers Association is committed to local manufacturers and dedicated to providing information, education, and networking opportunities for the manufacturers in Volusia County and the region.

For more information, please check out http://www.vmaonline.com/EXPO/ or contact Jayne Fifer directly. There are additional opportunities for sponsorship. If interested, please contact Jayne Fifer.

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The Co-operative And Care International Launch Innovative Three-Year Partnership To Support Female Entrepreneurs In The Developing World

The Co-operative and CARE International UK today have officially launched an innovative three-year partnership, which will see £1.5m channelled to support entrepreneurs in the developing world by the end of next year – the majority of whom will be women.

The innovative scheme, called lendwithcare.org, encourages people in the UK to lend relatively small amounts to small scale entrepreneurs running their own enterprise in developing countries. As opposed to making a one-off donation, people are encouraged to lend money to the entrepreneurs who repay the lender using the income from their growing business. Once repaid, the lender can then choose to recycle the loan to support another entrepreneur or withdraw the money.

The Co-operative and CARE International UK have set the ambitious target of leveraging £1.5m of loans by the end of 2012.

Dragon’s Den panellist and entrepreneur Deborah Meaden is a lendwithcare.org ambassador who travelled to Cambodia in March 2011, to see firsthand how lendwithcare.org is helping people work their way out of poverty.

Deborah said: “I believe that providing the opportunity and framework for people to help themselves is the only sustainable way forward, and I saw this very clearly on my trip to Cambodia. The people there are willing to work to repair their lives; they just need even the smallest of leg-ups to get them started. It’s great news that The Co-operative is working with CARE International to support lendwithcare.org.”

Paul Monaghan, Head of Social Goals at The Co-operative said: “As a co-operative we believe in helping people to trade their way out of poverty. In the same way we pioneered Fairtrade, our support for lendwithcare.org will hopefully lead the way in helping to turn entrepreneurs’ plans into life-changing opportunities.

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Small Businesses Must Capitalise On Mobile Sales Boom

Britain’s leading online parcel delivery specialist has called on small businesses to take advantage of the boom in sales through smartphones.

Recent research has shown that more and more consumers are prepared to buy products through their mobile phones and are enjoying the freedom that mobile shopping offers. Bolton-based Parcel2Go helps businesses of all sizes organise shipping to countries across the world and suggests that small firms should take a proactive approach when it comes to building an online presence.

People are now using their mobile phones to do so much more, from surfing the internet to using social networking sites. Figures released last week by online research specialist comScore revealed that 13.5 million mobile users across France, Germany, Italy, Spain and the UK accessed mobile retail sites in the three months ending May 2011. In Britain, the number of smartphone users accessing mobile sites has increased by 163 per cent over the past 12 months.

Online retail site eBay expects global mobile sales to hit $4bn by the end of 2011, double the value of goods sold in 2010. The UK market has been one of the fastest adopters of the technology and an increasing number of businesses now find they have to meet eBay parcel delivery requests following purchases made via mobile phones.

Richard Mercer, Director of Marketing at Parcel2Go, said: “There is little doubt that the retail world is changing rapidly. Smartphones have become commonplace and consumers in the UK have adopted m-commerce technology quicker than many people would have anticipated.

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Volusia Manufacturers Association – Believe it: Manufacturing Jobs Do Exist Locally!

The Volusia Manufacturers Association’s President/CEO, Jayne Fifer, discusses the current pulse of manufacturing in Central Florida and the United States. This article was also presented as a guest commentary post in the Volusia Flagler Business Report, July 25, 2011.

The imbalance between the skills manufacturers need and the job seekers continues to grow. Newspapers report the skills gap shortage all over the country. Jobs go unfilled for months. A Georgetown University professor, Harry Holz, recently reported to Congress on manufacturing’s skilled worker shortage. “The ratio of job vacancies to new hires in manufacturing is higher than we find in any other major industry group, suggesting that employers are having some difficulty filling their newly created jobs,” Holtz told the hearing. “On its own, our system of higher education will not produce enough skills needed by American workers to prosper. Our education and work force systems largely operate in isolation from one another,” he added. “I submit that it is not an education and work force system problem. It is a public relations problem.”

Earlier this month, it happened again. While waiting for some copies to be made, the woman standing next to me reading my flier about a Volusia Manufacturers Association event asked what VMA was. Of course, I was only too happy to fill her in. She was surprised because she didn’t know there were any manufacturers here in Daytona Beach area.

Then the very next day, I was talking with my neighbor, who has a 16-year-old son, and she was asking how my business was going. I told her it was going great, manufacturers are hiring and growing and poised to lead us out of this recession. In fact, I told her, many could not find the skilled workers, particularly engineers. Her reply, “That is surprising, I didn’t think there were many manufacturers left in America. I thought they were all in China.” Unfortunately, this happens quite a bit.

People just do not know that manufacturing is alive and thriving. What they hear is all the jobs moved overseas. What they see is all the commodity products that say “made in China.” They don’t know about the research and development that happens in America. Or the intricate products that are made here. This is what they do not know about US manufacturing. If manufacturing were a separate economy, it would be the eighth largest economy in the world. The United States is the largest manufacturing economy, producing 21 percent of global manufactured products — or one in every five dollars. China is second at 13 percent. In our state (Florida), manufacturing is a key economic driver. Florida is the 13th largest manufacturing state. We are one of three net exporting states due in large part to manufacturers. There are over 15,000 Florida manufacturers employing over 350,000 highly skilled workers who on average earn 125 percent of state’s average wage. The manufacturing sector is responsible for about 5 percent of the gross state product. In Volusia County, the manufacturing sector represents over 5 percent of our market. The average wage is $42,441 compared to the total average of $35,936. There are about 400 manufacturers.

Volusia manufacturers export to every continent in the world except Antarctica. Our manufacturers are major players in highly visible events. For example, Teledyne Oil and Gas (formerly Ocean Design) in Daytona Beach helped close the oil spill in Gulf of Mexico. Hudson Technologies in Ormond Beach makes products sent into space. Products made at the Sparton Electronics plant in DeLeon Springs help find black boxes when flights go down in the oceans. Thompson Pump in Port Orange is helping to open the Panama Canal that will bring a tremendous amount of trade opportunities to Florida. A large percentage of our manufacturers have less than 15 employees. It is small business that provides the steadiest economic development. Manufacturing jobs require skills in technology, engineering, math, critical thinking, creativity, ingenuity. We will need more and more people with those skills. Yes, some jobs did go overseas, but they are coming back, as the cost of quality and the logistics costs keep increasing. Our schools offer many manufacturing education and training programs. Call Daytona State College, the University of Central Florida’s Daytona Beach campus, Embry-Riddle Aeronautical University and Bethune-Cookman University and ask if they have manufacturing education programs and you will find that they do. The problem at the University is that the classes are not full, because people don’t think there are opportunities in manufacturing. They are wrong because there are. Tell your 16-year-old, manufacturing is here and it is here to stay.

The above commentary was provided to the Volusia Flagler Business Report by Jayne Fifer, current CEO/President of the Volusia Manufacturers Association. The Volusia Manufacturers Association (VMA) is the longest-serving manufacturing trade association established by Volusia and Flagler County Manufacturers. The Volusia Manufacturers Association is dedicated to keeping its members informed on current state legislation that impacts their businesses and providing opportunities for businesses to connect. For more information about the Volusia Manufacturers Association, please contact Volusia Manufacturers Association or Jayne Fifer at 386.673.0505.

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More and More Women are Poised to Corporate Success

There are many reasons why more and more women are poised to corporate success. The biggest reason is that there are simply more women in the corporate office than ever before.

Six out of ten college graduates are now women, so six out of ten professionals entering the workforce are women. In some fields such as law, women now outnumber men. As the number of women increases the number of women in the top roles will increase.

As more and more women are poised for corporate success, organizations for women will become more important. Women will need advocates and groups to fight for their rights.

Networking Breaks the Glass Ceiling

Even though more women are poised for success the glass ceiling is firmly in place in many industries and companies. Women will need organizations capable of standing by them and helping them break through.

One such organization is the National Association of Professional Women or NAPW. By networking through such an organization women can learn of opportunities and create support systems that can help them break through to the next level.

Corporate success requires networking and communication as well as hard work. Successful executives need to know about opportunities and they need business contacts. Experts note that networking is still the best way to find a job.

The more contacts you make in corporate America , the higher you can rise. Contacts can lead to jobs, sales and many other opportunities. Nobody can have too many contacts.

Networking is about making contacts and cultivating contacts to make more contacts. More women are poised for corporate success because they are bettering at networking and making contacts than men are.

If you want to join those who are poised for corporate success you will need to network. The more networking opportunities that you can find and take advantage of the more likely you will be to succeed.

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