Free Marketing Program for Local Entrepreneurs and Small Business

Destination Graphix (www.destinationgraphix.com), the award-winning marketing communications firm, has launched a new marketing program to help local entrepreneurs and small business embrace marketing as an essential part of their business structure. The Morning Marketing Mix is an informative and interactive program allowing participants to gain a better understanding of how to market and communicate their brand more effectively by integrating the tools and strategies available both on- and off-line.

“The Morning Marketing Mix will equip you with insights and tips on how to combine traditional marketing with new technology and consumer-driven strategies,” said Gabrielle Melisende, Creative Marketing Director of Destination Graphix. “Marketing in the twenty-first century has surpassed the point of no return, forever changing and expanding how we market our business,” she continues. “Google is the King of search engines but shares its throne and title with content and consumer behavior. While traditional marketing is neither dead nor obsolete, a strong online presence and integrated brand marketing are the new standard for all businesses in virtually all industries. Now more than ever entrepreneurs and small business owners need to embrace an interdisciplinary approach to their marketing communications, or face extinction.”

As part of its own rebranding in 2009, the launch of this program marks the first milestone in Destination Graphix’ vision to establish a series of educational marketing programs to help strengthen small business and the local economy.

For more information, go to www.destinationgraphix.com. Questions can be directed to Gabrielle Melisende at (512) 260-7886 or email: info@destinationgraphix.com.

About Destination Graphix
Founded in 2002, Destination Graphix (www.destinationgraphix.com) is an award-winning full service marketing communications and design firm specializing in integrated brand marketing and advertising. Located in Leander, Texas, the firm works with businesses of all sizes in various industries, including non-profits, member organizations and government entities throughout Central Texas and nationally. Gabrielle Melisende is an award-wining publication designer and developer, internationally recognized marketing specialist, writer, editor and creative consultant. Eye On Leander,™ a small business publication promoting economic development in the City of Leander, and the 2007-2008 Leander Community Profile and Membership Directory are two multiple award-winning credits.

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Volusia Manufacturers Association Appoints New Board of Directors for 2010

Volusia Manufacturers Association (VMA) is the only manufacturing trade association established by manufacturers uniting Volusia and Flagler County Manufacturers and Associates. Leading the Volusia Manufacturers Association is the VMA Board of Directors, representing the various manufacturing member companies and associations. The VMA Board chooses new board members for the upcoming year in November and proudly announces the new board members for 2010.

The Chair of the VMA, whose main responsibility is hosting the General Membership Meetings, is Reba MacLagan of Performance Designs, Inc. Ms. MacLagan was the VMA’s Chair last year and is currently employed by Performance Designs, Inc., a world-class parachute manufacturer in Deland , Florida . The new Vice Chair and Programs Director is James Hampton of A. 0. Precision Manufacturing, LLC. Serving a second term for Past Chair is Pete von Lersner of Gambro, Inc. Jayne Fifer is the Volusia Manufacturers Association CEO/President and has been since 2005.

Heading the Human Resources Division is Lori Charpentier of Ardmore Farms Country Pure Foods, a leading independent juice processor with a manufacturing facility located in Deland , Florida . The Human Resources Division focuses on Human Resource issues and regulations and is composed mainly of human resource representatives from each company or those members who are interested in Human Resources. The HRD is one of the three main manufacturing divisions in the VMA.

Leadership of the Manufacturing Excellence Division is being shared by three members from differing manufacturing backgrounds. Pat Gray, one of the leaders, is currently employed at Sparton Electronics, a diversified electronics company dedicated to the manufacture of electronics for medical devices, Anti-Submarine Warfare, and many other specialized products. Tom Hayden of Teledyne ODI, is the second leader for the VMA Manufacturing Excellence Division. Teledyne ODI is a leading manufacturer of sub-sea electrical and fiber-optic connector systems used for offshore oil and gas, defense, oceanographic and research projects. Dorrie Sawyer of FloMet LLC is the third leader of the VMA Manufacturing Excellence Division. FloMet LLC is a manufacturer of precision, high-volume metal components used in medical, surgical, orthopedic, dental, orthodontic, health, hearing, aerospace, defense, electrical, telecommunications, and industrial applications. The VMA’s Manufacturing Excellence Division presents programs to support quality in manufacturing, quality regulations, and best practices for manufacturing.

The VMA’s third division is the Materials Division focusing on manufacturing costs saving programs with special focus given to discuss current inventory, purchasing, or manufacturing issues and regulations. Co-Directors of the Materials Division are Roy Braddy of Hudson Technologies and Lois Stuart of Thompson Pump and Manufacturing, Co. Inc. Hudson Technologies is a local manufacturer of over 15,000 standard deep-drawn metal enclosures and stampings used in industrial and commercial flow meters, medical implantable devices and batteries, aerospace and aviation controls and switches, and IC chip manufacturing. Thompson Pump and Manufacturing is a manufacturer of high quality engine-powered portable pumps for use in construction, by-pass, dewatering, public works, mining, sewer-lift stations, wastewater, and agriculture applications.

Supporting the VMA are Bissy Holden of Florida Health Care Plans leading the Ambassadors Group and Steve Hall, of East Coast Insurors, leading the team for VMA Membership Development. Florida Health Care Plans is a leader for providing health care benefits to members who live or work in Volusia and Flagler Counties. East Coast Insurors is an insurance provider for personal health, home, long-term care, and travel, or professional business insurance, currently licensed in Florida , Georgia and Alabama . Leading the VMA Awards Group for Manufacturers and Associates is Jim Zahnen of Homac Manufacturing and Thomas & Betts, an Ormond Beach manufacturer of connectors for the utilities industry, industrial construction, and private manufacturers.

Volusia Manufacturers Association is dedicated to examining legislation proposed by national, state, county, and city officials and advising members on issues that will impact their businesses directly or indirectly. Alan Jorczak of Entech Controls Corporation leads the Government Relations area along with John Ferguson of Cobb Cole for specific Government Relations legal issues. Entech Controls Corporation manufacturers mosaic controls for railroad or mass transit, industrial process controls, or water and electric utilities or custom-made switches. Cobb Cole is one of the associate members supporting the Volusia Manufacturers Association specializing in many areas of personal and business law. A new board member, Dan Cox of Volusia County Schools , will head Education Relations to support local quality education at all levels. Mike Sibley of James Moore & Co. CPAs and Consultants leads the Plant Tours and Young Professionals Group, promoting member manufacturing operations and expertise. Jim Townsend of Tel-Tron Technologies Corporation serves as the Small Manufacturers Liaison and Expo leader, coordinating all efforts for the annual VMA Small Manufacturers Expo. Lastly, a newly created board position for increasing Marketing and Sponsorship of the VMA will be led by Tom Gaskin of Wachovia Bank.

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It’s Beginning to Look a Lot like Christmas for Small Business

The run up to Christmas is one of the busiest times of the year with tens of thousands of seasonal jobs created to cope with the Christmas rush. This doesn’t just impact retailers, as many small businesses are also affected. The rush to meet increase in customer demands doesn’t always mean recruiting new staff.

Entrepreneurs may feel pressured to go beyond their financial means and recruit to keep up with the demands of the festive season. Business Link in London urges small businesses to call our helpline or visit our website for advice on seasonal recruitment and avoid unnecessary costs.

London’s small business owners should also undertake a thorough Business Link in London health check to assess their business and be ready to make the most of the upturn in the market place in the New Year.

Whilst the impact of the recession is felt by the majority of London’s entrepreneurs, they remain resilient and optimistic about their future business growth. 63% are planning to grow and levels of optimism remain high at 75%, according to our latest Business Confidence Index, which measures business sentiment of over 3,300 London’s small-to-medium sized enterprises (SMEs).

Benjamin Smart, Regional Manager at Business Link in London said;

“It’s the season to be cheery. Small businesses need to keep up their optimism by ensuring they have the right number of people with the right skills to service their customers through Christmas and beyond. My advice is to call us before hiring new staff and get a health check as one of your New Year resolutions.”

A business health check can easily assess ways in which businesses can live within their means and still thrive. More than 9,000 SMEs in London have already benefited from this since its launch over a year ago.

The service allows smaller companies with fewer staff and limited resources to access financial support and expert advice to help steer them through tough economic times and busy working periods.

Karen Hanton, of restaurant booking website toptable.com, added;

“The scale of the Christmas rush can be a real shock to businesses. Business Link in London is a great resource when you need access to quick authoritative information and business support

Top tips for small businesses to remain unaffected by the Christmas rush include:

CHRISTMAS SEASON TIPS
Tip 1
• Recruit temporary workers through an agency

Tip 2
• Engaging employees on fixed-term contracts

Tip 3
• Recruiting family and friends to help out on weekends and during school and college breaks

Tip 4
• Extending the hours of part-time workers, who may be able to ease the pressure at particularly busy times (and who may want extra money)

Tip 5
• Outsourcing some business activity

Small Business owners can contact Business Link in London for health check advice, including ways to handle the busy festive period at:

http://www.businesslink.gov.uk/london/staffingoptions
http://www.businesslink.gov.uk/london/seasonalbusiness

Business Link in London is a free and impartial business advisory service providing support to small businesses in London through its Business Advisers, workshops and seminars. It also maintains a round the clock, 24-hour telephone and online advice service.

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